That only took a few days.
The all-new 2023 Toyota Crown has only been out for a few days, and you can already order an aftermarket body kit from Modellista and Gazoo Racing.
A few days after Toyota introduced its halo sedan replacement, Japan-based Modellista went live with an exterior upgrade package called Brilliant Force. The standard car is already out there, and Brilliant Force is aimed at the kind of person who wants to shout a bit more about the 323-horsepower hybrid powertrain.
The Modellista body kit consists of a front spoiler, side skirts, a black contrast side door garnish, a rear skirt, colored fenders, and 21-inch WingDancer alloy wheels.
The body kit retails for roughly $3,000 and includes everything except the 21-inch wheels. You have to pay an additional $2,000 for the alloys sans tires.
Modellista is not the only company to recognize there might be a need for a more aggressive body kit. The top-spec Limited we'll get in the US is badged as the Crown Crossover RS in Japan. Toyota likely chose that moniker thanks to the new Hybrid Max engine, which consists of a 2.4-liter turbocharged four-pot and two electric motors.
Toyota seems to be engineering some fun into its hybrid models with this new powertrain, which is connected to a six-speed automatic instead of the usual CVT.
Toyota Japan's order books are already open, and customers can access several Gazoo Racing Parts and a body kit called Voguish Aerodynamics.
The GR department's body kit is even angrier and significantly cheaper. For just $2,300, it comes with a trunk spoiler, a rear skirt with an integrated diffuser, splitter extensions, and extended side skirts. Toyota will also sell you a set of 21-inch alloy wheels for $2,200 or $3,500 with grippy Michelins. The GR catalog also includes a carbon fiber key fob, a front strut bar, and door handle protectors.
The Crown is expected to go on sale late in 2022, with three additional body styles arriving in the coming years.
Gerhard knew from a young age that he wanted to be an automotive journalist. He completely disappointed his parents by completing degrees in communication and English, as well as diplomas in graphic design and film and art appreciation. He later interned at various automotive publications, before landing a permanent position at a newspaper. He became the editor within two years, after which he landed a job as the deputy editor at a national publication, where he spent eight years traveling the world, driving, and writing. In his current role as senior editor, he writes news, reviews, scripts, and opinion pieces. When he’s not supposed to be working, you’ll probably find him working. When he’s forced to take a break, you’ll find him at the movies, or behind the wheel of a ‘92 NA Miata called Kimiko.