Associated Spring RAYMOND, a business of Barnes Group Inc., has announced that it has undergone a rebrand to better represent the vision of our future while paying homage to its century-long history as a global industrial leader. Starting today, Associated Spring RAYMOND is now ASRaymond. While the brand’s visual appearance will be new, ASRaymond’s legacy as a trusted leader in spring design and engineering continues. This rebranding aims to demonstrate ASRaymond’s goal to better serve its customers by engineering what matters most.

With the rebranding comes an updated website specially curated to bring about a better user experience. ASRaymond.com now offers upgraded navigation and search capabilities, in addition to improved filtering on product pages. Furthermore, the new website creates a unified and direct online operation that matches the momentum and enthusiasm of a company that works diligently to create a valuable service for its customers.

“As we reviewed the landscape of spring engineering in the industrial space, we felt the need to refresh our brand,” said General Manager Adrian Vine. “We are excited about our name change and new website because it reflects how we deliver service and value to new and existing customers.

“We help our diverse customers choose from the largest portfolio of engineered products, or if one is not available, we help design one that meets their unique application need(s). Our team is quick to deliver quality products that our customers have come to trust. In short, at ASRaymond, we engineer what matters most.”

Beyond the visual upgrades, ASRaymond has worked to provide additional clarity through a strengthened product portfolio. The vast catalog of products is available with updated naming for easier product selection. Choose the same great products from Raymond, Industrial Gas Springs, SPD, and SPEC.

“We felt these product brands better described the type of product customers are searching for and were a better representation of their value,” said Global Product Manager Robert Thompson.” Our n-Struts® and m-Struts® are still available, but the product names have been adjusted to match their brands. Going forward, n-Struts will be referred to as SPD Standard Gas Springs, and m-Struts will be referred to as Raymond Mechanical Struts.”

The new brand and website will be launched in the United States first, with other region sites to follow. The improved website will provide an enhanced experience for customers in industrial markets and be a valuable resource as they search for the right product for their application.

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