With the acquisition of System 3, Nivel expands into the UTV Tire & Wheel market.
Nivel Parts & Manufacturing Co., LLC today announced that it has acquired System 3 Off-Road, a leading UTV tire and wheel supplier. The purchase brings together Nivel’s manufacturing, sourcing, and distribution capabilities with the highly respected System 3 brand of tires and wheels, as well as extensive design and engineering capabilities. System 3 products are distributed in partnership with Tucker Powersports.
Nivel intends to continue growing the business with a seamless transition of System 3’s talent, vendor relationships and distribution partnerships. Craig Petersen, founder and former owner, said “We are very excited to join the Nivel team; the transition is a great fit for System 3. Nivel’s resources will position System 3 to further accelerate product innovation, brand strategy and strengthen distribution relationships.”
Nivel recognizes the growth in the UTV market and understands the importance of a well-rounded product portfolio appealing to all UTV segments. Through the acquisition of System 3, Nivel expands into the UTV Tire & Wheel market with a well-recognized brand built on providing an excellent customer experience and high-quality products.
Nivel CEO Brett Hankey commented, “We are thrilled to welcome System 3 into Nivel’s family of brands. The System 3 team has proven their ability to leverage their experience, design talent, and engineering skills to bring best-in-class products to the market. We look forward to continue building on this success and delivering must-have products to our UTV enthusiast customers.”
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